🏹 LinkedIn outreach

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💬 LinkedIn Prospecting

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LinkedIn messages for better prospect visibility

Chad Johnson breaks down a 5-step LinkedIn outreach flow that consistently gets decision-makers to respond and secure live meetings by knowing exactly what to say:

Step 1: Profile positioning

Your LinkedIn profile is your main storefront.

✔ Craft your buyer-focused headline:

“Helping SaaS CFOs reduce bad debt risk with smarter credit strategies”

✔ Make your “About” description focused on solving problems

✔ Connect authority signals (logo, testimonial, featured content)

Step 2: Connection request

First impressions always matter during outreach.

➤ Skip the generic “I’d like to add you” messages

➤ Personalize with something specific:

“Saw your post on reducing churn, and it resonated. Would love to connect and share ideas.”

Step 3: Engage before outreach

Don’t instantly pitch cold. Warm people up first.

❖ Comment with substance, not “Great post!” replies

❖ Post insights your target market actually cares about

❖ Apply “follow first, connect later” outreach strategy

Step 4: Strategic message flow

Think conversation, not conversion.

1. Light outreach touch:

   “Thanks for connecting, John. I liked your perspective on [X]. Curious, how are you approaching [problem] at your company?”

2. Value-driven addition:

   “I came across business case studies on how SaaS companies are streamlining processes with [method]. Happy to share if useful.”

3. Soft CTA question:

   “Would it be crazy to explore this further in a quick chat? Might be worth 15 minutes.”

Step 5: Follow up like a pro

The majority of deals happen during this process.

➔ Best timing: 2–3 days after the last message

➔ Keep your messages light:

“Hey [Name], just circling back on [Solution X]. Totally fine if now’s not the right time.”

➔ When prospects say yes, offer multiple time availability:

“What time works for you? Just in case our first meeting slips through”

Bonus: Send them voice notes

Hardly anyone uses them during outreach.

📌 A 30-second voice note or video feels more personal

📌 Track acceptance, responses, and calls booked rates

📌 Experiment with one variable at a time (opener, CTA)

Guide your prospects into natural conversations.

How seller visibility builds LinkedIn connection

Nathanial Bibby discusses how he successfully closed $15,000 in a single day using an effective, proven LinkedIn strategy built on audience visibility, and targeted outreach:

Build familiarity with audience

People buy from those they know and trust.

✔ Post at least twice weekly for great audience retention

✔ Spend 30 minutes engaging with your dream customers

✔ Treat social media like a cocktail party, not a sales pitch

Example: Instead of pitching, ask questions like:

“Curious - what’s working for you right now with outbound?”

Position yourself as an authority

Profiles build first impressions before you even meet.

➤ Invest in a professional headshot and great cover pictures

➤ Get your profile copywritten and designed to rank in the top %

➤ Present yourself as high-quality so customers will pay more

Example: A consultant description like:

“I help B2B founders raise Series A through [Product A]”

➤ This exact copy got 3 inbound leads in a week.

Start conversations genuinely

Pushy outreach kills deals. Instead:

🔑 Personalize every message with industry references

🔑 Offer value by asking them smart, relevant questions

🔑 Use Bibby’s 3-step proven DM formula:

Opening → value or question → soft follow-up

Example:

“Noticed your post on scaling teams. I’m curious: what’s your biggest hurdle with onboarding new hires worklflows?”

🔑 One seller used this with a CFO, following up two days later:

“If you’d like, I can send you a playbook I wrote on reducing onboarding time by 30%.”

🔑 This follow-up strategy book meetings with potential customers.

Relationships > Engagements

Engagements alone don’t guarantee your success.

❖ Comment meaningfully to spark dialogue

❖ Give customers a “taste” of your expertise

❖ Follow-up with your prospects consistently

Example: Instead of “Great post!”, engage prospects with:

“We see the same with fintech clients. Most lose 20% of pipeline during renewals.”

Improve your growth efficiently

Don’t confuse growth with headcount.

➔ Apply independent contractors for efficiency

➔ Automate using CRM and content workflows

➔ Focus on building high-value conversations

LinkedIn “problem-based” messaging strategy

Conor Paulsen reveals an effective 5-step messaging framework built for engaging prospects, building product content, and facilitating conversations with potential leads:

Step 1: Optimize your profile

Your profile decides if requests get accepted.

💬 A distinct headshot, with shoulders up

💬 A straightforward headline description

💬 A professional “about” section design

Step 2: Send requests weekly

Blank request work outstandingly.

✱ Only target people active within the last 30 days

✱ Use Sales Navigator filters to avoid dead profiles

✱ Stay updated with your active degree connections

Step 3: Post content 3x weekly

Mix your personal and professional content.

➤ Personal stories → build customer trust

➤ Professional insights → show expertise

➤ Subject proficiency → proves your authority

A mix of top-of-funnel reach + bottom-of-funnel content drives results.

Step 4: Problem-oriented messages

✔ Don’t pitch solutions right out of the gate.

✔ Instead, open with:

“I’m chatting with VPs who struggle with [problem]...”

✔ This message earns you 20–30% response rates.

Step 5: Quarterly follow-up touches

The majority of sellers are giving up too easily.

↳ Build your living, active network

↳ Nurture with valuable content

↳ Start with valuable conversations

↳ Be top-of-mind for perfect timing

➔ Circle back every 90 days with new insights or updated problems

➔ Timing makes the difference between being ignored and engaged

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