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Sales Navigator tactics for prospecting
Daily Sales Newsletter June 11, 2025 |
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In today’s issue:
Morgan Ingram: How to make Sales Navigator work
Matt Lucero: Smarter outreach with activity signals
Aaron Reeves: Filters that drive real LinkedIn replies
Veronica Rivero: How I used it to break into a brand-new territory
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How to make Sales Navigator work
Morgan Ingram outlines direct Sales Navigator tactics that consistently book enterprise meetings, especially when other methods fall short:
Use Friday afternoons to surface new leads
Run this search on Fridays around 3pm:
↳ Title: “VP of Sales” OR “Head of Sales”
↳ Job tenure: Less than 1 year
↳ Posted on LinkedIn: Last 30 days
→ LinkedIn refreshes profiles then.
You’ll catch prospects as they update roles and become more open to new conversations.
Break patterns with blank connection requests
Skip adding a note in your initial connection request. The flow:
→ Day 1: Blank connection request (afternoon works best)
→ Day 4: Send a short video to their team
→ Day 7: Follow up with: “Any feedback on my video?”
This sequence often gets 25%+ reply rates because it disrupts the usual LinkedIn messaging flow.
Add leads daily—not in huge weekly batches
Build pipeline momentum with a daily habit:
⇢ Add 13 prospects in the morning
⇢ Add 12 in the afternoon
→ Teams that dump 100 leads into Sales Navigator once a week tend to burn out.
A daily cadence compounds results over time.
A structured approach with fresh leads, pattern interruption, and consistent daily adds builds a pipeline that converts.
Smarter outreach with activity signals
Matt Lucero shows a practical approach for building high-converting lead lists using LinkedIn’s advanced filters, activity signals, and keyword logic:
Target right people with intent
Start by connecting instead of using InMail.
→ It feels more natural and gets better results.
→ Once you connect, you can pull their contact info for email or phone follow-up.
Buyer intent is your edge.
→ If someone views your profile or follows your company, they’re already aware of you.
→ People who’ve changed jobs or recently posted are more likely to respond—they’re actually using LinkedIn.
Don’t waste that signal. Activity matters.
Use specific filters that go deeper
Don’t just pick by title and industry.
Make sure your list includes:
• People who are active now — not accounts that went dormant
• Decision-makers — not just anyone with a “manager” title
• Warm connections — use shared networks to boost trust
Save time by combining filters and only keeping what works.
Make keywords do the heavy lifting
Think like a search engine. Want private equity firms investing in SaaS?
Here’s a smarter stack:
➤ Industry filter: Private Equity
➤ Keywords: SaaS OR software OR tool
➤ Must also include: “Private Equity”
➤ Want to avoid VCs? Add: NOT “Venture Capital”
Use parentheses and Boolean operators (AND, OR, NOT) to shape your results without blowing up your list quality.
Don’t trust filter—check your results
Even if your filters look good, click into profiles. You’ll catch:
• People outside your ICP
• Fluff titles or consultants
• Outdated profiles on search
Refining is part of the job. The goal isn’t a perfect list upfront—it’s to test, adjust, and repeat.
Build your workflow like a lab, not a vending machine.
Keep what works, delete what doesn’t
Save effective searches.
Ditch the ones that pulled junk.
When something gets replies, go back and reverse-engineer what you did right—industry? role? keywords? timing?
Filters that drive real LinkedIn replies
Aaron Reeves portrays how to use Sales Navigator filters into high-conversion conversation starters — with specific messages for each one:
1. Following your company
Prospects who follow your company are already warm.
They’ve heard of you. They might like your product.
Now they just need a reason to engage.
What message to send:
“Hey [Name], saw you’re following [Company]. Curious — are you just a fan of the content or exploring [what your company solves]?”
âś” Low-pressure introduction opener
âś” Works no matter how they reply
âś” Converts curiosity into a real chat
2. Viewed your profile recently
If they’ve viewed your profile, they already know you exist — that’s your in.
Posting content regularly drives more views, which creates more opportunities.
What to send:
“Hey [Name], noticed you checked out my profile. Are you enjoying the content or exploring ways to [achieve outcome]?”
âś” No unclear initial assumptions
âś” Creates an easy opening for dialogue
✔ Prospect lead the conversation’s depth
3. Changing work positions
New leaders want impact fast. Most budget gets spent in the first 90 days.
Reach out early when stakes (and openness to solutions) are high.
What to send:
“Hey [Name], noticed you recently joined [Company] as [Title]. Thought you might be thinking about how to manage [pain/issue].
“Most people typically [common pain point]. How are you managing that today?”
âś” Connects the job shift with an opportunity
âś” Shows you understand their world and views
âś” Uses an open-ended question to drive a reply
4. Recently posted on LinkedIn
Active posters are far more likely to reply.
Use their post as a hook — not to pitch, but to start a real conversation.
What to send:
“Hey [Name], loved your post about [Topic] last week. [Brief comment on your take.]
“Curious — how are you managing [relevant issue] at the moment?”
✔ Be genuine — actually read their post
âś” Avoid the dreaded, instant pitch slap
âś” Use the post to open a thoughtful exchange
Why exactly this works:
✓ Relevance → Context makes every message feel personal
✓ Timing → Filters catch prospects when they’re engaged
✓ Simplicity → Goal is to start a conversation, not pitch upfront
TO-GO
Samantha McKenna: Track meeting activity using Sales Nav
Anthony Natoli: Don't send blank connection requests
Veronica Rivero: How I used it to break into a brand-new territory
Jack Bowerman: 11 LinkedIn Sales Navigator secrets
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QUOTE OF THE DAY
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