📞 cold calling hacks

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Permission-based cold calling frameworks

Mike Gallardo highlights permission-based cold call openers that lower resistance, builds a cooperative tone, and make prospects willing to discuss their business problems:

1. Respect prospects’ availability

⇒ Start by introducing yourself first.

⇒ Mention you’ll be quick with the call.

"Hi [Prospect], this is [Your Name] with [Company]. I know you weren’t expecting my call. Do you have a minute for me to explain why I’m reaching out, and you can decide if it’s worth continuing the conversation?"

⇒ This opener gives prospects a choice.

2. Frame around specific outcomes

❖ Explain why you’re calling before asking for permission.

"Hey [Prospect], this is [Your Name] from [Company]. I’m calling to see if you’re open to discussing how we can help you streamline your marketing efforts. Do you have a quick moment?"

❖ Leading with value shows you’re genuinely concerned.

3. Always be direct with intention

➤ Start with value proposition, then ask for a quick conversation.

"Hi [Prospect], [Your Name] here from [Company]. I’m reaching out about [Value Prop]. Is now a good time to have a brief chat?"

➤ A short, direct opener works because clarity matters the most.

4. Setting expectations up front

✔ Invite prospects to decide if everything’s worth continuing.

"Hey [Prospect], this is [Your Name] from [Company]. I know you didn’t plan for this call. Can I take just one minute to explain why I’m reaching out and you can let me know if it’s worth continuing?"

✔ Being straightforward decreases their initial resistance.

7. Using insight to spark interest

✱ Reference observation before making valuable connections.

"Hi [Prospect], [Your Name] with [Company] here. I noticed you’re [Insight] and might be interested in [Value Prop]. Do you have a moment to discuss?"

✱ Information makes calls feel researched, instead of generic.

8. Leveraging tangible evidence

↳ Mention you’ve helped companies achieve positive results.

"Hi [Prospect], this is [Your Name] from [Company]. I’m calling because we’ve helped companies like yours [Value Prop]. Can we chat for a couple of minutes?"

↳ Social proof builds instant credibility for observing prospect.

Start bucketing prospects for higher conversion

Kyle Asay breaks down his approach for blending preparation, and tactical execution. Stop calling everyone, and make sure you have enough info to build meetings going forward:

1. Bucket your prospects

Group prospects by title, seniority, and industry.

➔ Call in blocks so you’re dialing consistently instead of switching

➔ This makes you sound prepared, increasing your dial conversion

2. Dig for “gold nuggets”

❖ Call lower titles first to learn goals, and problems

❖ Use specifics with higher-level calling right away

Example:

“I spoke with Jenna on your team. She said you’re working toward X but stuck on Y.”

3. Storytell about results

Insightful stories go quicker than boring statistics.

➤ Replace statistics with changes revolving around pain

➤ End with questions to connect stories with experience

4. Don’t fuss your openers

Your reason for calling matters more than your exact words.

✱ Select call openers authentic to your personality

✱ Actual work involved begin with reasons to call

5. Always have reason to call

Research online to find urgent problems you can solve.

⇒ Make your transition from opener to conversation effortless

⇒ Without this, you’ll be spending hours dialing for little return

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Build voicemails for your email outreach

Armand Farrokh discuss how to use two-voicemail sequences for tripling his email responses by making effective voicemails. Earn quick “yes or no” through other channels:

1. Voicemail #1 – Context Only (10 sec)

Open using your connections, and follow-up through emails.

"Hey Amy, we work with a few other Sequoia portfolio companies. I’ll send you a note after this. If it’s a waste of time, just reply back ‘not interested.’ You won’t hurt my feelings! It’s Armand at 30MPC, cheers."

This voicemail sequence arranges your emails without pressure.

2. Voicemail #2 – Problem Drop (30 sec)

Reference your first voicemail, and hint solution without full pitches.

"Hey Amy, me again. Work with a few other Sequoia port-cos. Reason for my VM is usually at your stage… comp planning means pulling all-nighters and assembling spreadsheets that go to column QZ.

We integrate your payroll and equity systems so you never have to build a comp planning spreadsheet again. It’s Armand at 30MPC. If this wasn’t even moderately interesting, you can tell me to never reach out again on my email!"

Provide reasons to discuss more about the solutions your’re offering.

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