📞 next-level calling

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Structure your cold calls or keep guessing

Aaron Reeves provides the exact system he used for booking 13 cold call meetings in one month as an SDR, providing ways on how you can easily replicate the approach:

Starting with accurate data

The best script won’t matter if you’re calling the wrong people.

• Bad data = 20 connects per 1000 dial reach

• Good data = 50+ connects on same volume

→ That’s approximately 2.5x more shots at booking meetings

→ Invest time upfront finding the right contacts, titles, numbers

Use repeatable structures

You can’t improve what you can’t track.

✔ Switching openers, pitches, closing dials build chaos

✔ Use one structure long enough to identify what works

↳ Build call structures fitting your personality

↳ Stick with it for at least 2 weeks to get data

Know your conversion math

Without tracking inputs, goals are just guesses.

Example call math:

❖ 1000 dials per timeframe allocated

❖ 50 connects → 5% connection rate

❖ 30 conversations → 60% connect-to-convo

❖ 10 meetings → 33% convo-to-meeting rate

→ Use when reverse-engineering activity, not just chasing arbitrary goals

Getting sharp with objections

High-performing reps don’t treat objections as rejections.

✱ “Sorry, I’m really busy” → Ask for quick permission again

✱ “Call me in 6 months” → Ask what’s changing for them

✱ “We already have a solution” → Dig into how it’s going and what’s missing

↳ Treat every objection as a second chance

↳ Get past your first no without being pushy

Don't call based on motivation

Reps who only call when they feel like it won’t last.

• You won’t feel like calling on your difficult moments

• But those are often the days with the biggest wins

Act on your plan, not your mood.

Repeatable scripts booking you meetings

Connor Murray breaks down a cold call framework that’s simple, repeatable, and built to convert without relying on gimmicks or long-winded scripts for bagging prospects:

Step 1: The assumptive opener

Forget permission-based openers or pattern interrupts.

Connor starts every cold call the same way:

→ “Hey [Name], this is Connor Murray calling from [Company]. How are you?”

The key is a neutral, downward tone. Don’t sound overly chipper.

You’re not charming them - you’re triggering formality to move on with next steps.

Even if they just say, “I’m heading into a meeting,” you keep rolling with:

→ “Great, I’ll be quick. I’m reaching out because…”

That smooth transition lets you take full control.

Step 2: The value statement

Your message should be 3–4 sentences max:

1. Who you are exactly:

⇒ “I’m part of the team that supports [Company] with [category of solutions]…”

2. Why you’re calling:

⇒ Mention 1–2 key priorities or pain points you solve

⇒ Briefly explain how you typically solve client problems

⇒ Keep everything industry-specific, not feature-heavy

3. What you really want:

⇒ “I was looking to set aside a quick intro call next week to align on priorities and introduce you to our team…”

This usually prompts your clients an out and a reason to meet.

Many prospects will say yes instantly, with no objection handling.

Step 3: Push by selling time

If they push back (e.g., “We already use [competitor]” or “Now’s not a good time”), don’t argue further.

✔ Acknowledge their objection, respect their decision

✔ Double down on why it still makes sense to meet

→ “Totally makes sense. We work with [Competitor] customers all the time—this would just be to introduce our team and get aligned in case needs change down the line. Does Wednesday or Thursday work better?”

The primary goal is selling time, not products itself.

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Triple your responses with smarter voicemails

Jason Bay outlines why the future of cold calling isn’t live meetings but voicemails with various AI screeners established that boosts your cold email response significantly:

Using voicemail for email responses

Reps who consistently leave voicemails see 3x more cold email engagement.

But you need the right format:

The voicemail formula:

[Relevant insight] → [Social proof] → [Email CTA]

Example:

“Saw a big problem on your site. Similar to our work with The North Face and Columbia—you’re missing express checkout, costing 25% of carts. Sent details via email—subject line is 'express checkout'. No need to call back, just check that subject line. It’s Jason.”

➤ Why it actually works:

• Opens with a relatable pain

• Backed with credible logos

• CTA points to email sends

AI phone screeners need lesser pitch

Keep it straightforward and tailored:

Example:

“With the FAPI study approval coming, I imagine study start times are a focus. We’re helping A & B shorten that process. I’m Jason.”

➤ Hits relevance with processes

➤ Establishes proof in solutions

➤ Reliable name drops for trust

No unnecessary fillers given.

Just enough to earn your next look.

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