🔥 power openers

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Win objections before pitching clients

Chris Ritson lays out a proven cold call framework designed to win objections first, build trust second, and only then pitching clients after:

1. Opener → Trigger the truth

Start personal, not professional.

• Use their name and yours → “Hey Mark, it’s Chris Ritson.”
• Ask a low-context question → “Got a minute?”

✔ Listen to their tone. It tells you their energy level and mindset.

✘ Don’t pitch yet. You’re still earning the right to talk.

2. Reason for the call → Get aligned

Now give them a reason to care on listening.

• Mention who you help and the type of challenges they face.
• Call out their persona directly to create relevance.

Example:

“Reason I called is I work with [persona] like you on challenges like [X]. Mind if I grab a minute to chat more on that?”

⇢ It’s a double-permission move: builds credibility and softens them for discovery.

3. Comfort blanket → Uncover pain

Use empathy-driven language to make them feel understood.

Recap how you can actually help with their problems.

Use this structure purposefully:

Typically, when I speak with [persona]...” to introduce 2–3 common problems

Ask them directly: “Do either of those feel familiar?”

✔ Frame it as their reality, not your agenda.
✔ Aim to uncover pain before qualifying.

4. Problem storytelling → Make belief

Anchor your value with relatable proof.

• Share a quick story focused on the problem and outcome.
• Don’t name-drop brands - highlight the before and after.
• Use real performance metrics:

“John’s team went from 45% to 85% hitting quota in 3 months”

⇢ Prospects need to see themselves in your story, not your customer list.

5. Confident recommendation → Book it

Take control with strong direction.

• Recommend a specific next action (not “Would you be open to…”)
• Mention what’s really in it for them soon.
• Offer 2–3 exact times on your given proposal:

Example:

“I recommend a 30-min call. Free tomorrow at 1, 2 or 3…what works best?”

✔ Keep it within 5 days for higher show rates (90%+).
✔ Avoid hesitation - confidence earns commitment.

6. Use the last 30 seconds to qualify smart

Start by defusing the objection instantly.

• “What’s your ideal timeline to fix [problem]?”
• “Would it help to loop others in for reinforcement?”

⇢ You’re not digging deep, just getting enough to prep for the next call.

How to open calls that actually work

Benjamin Dennehy reveals his cold call opener strategy by teaching how to spark curiosity, make a conversation going, and earn permission to keep talking:

Set tone with humor and confidence

Instead of diving into a pitch, he immediately disarms prospects:

✔ “You’re going to hate me… this is actually a cold call.”

✔ “Give me 30 seconds and if you’re not interested, you can hang up.”

This shows confidence, sets expectations, and earns permission.

Use the ‘colleague suggestion’ opener

Benjamin often uses this ambiguous line:

“I was just speaking with a colleague and they suggested I reach out…”

↳ Many prospects hears it as referral: “My colleague told me to call you.”

⇢ This causes some to get back, curious why they were referred.

Keep it conversational, not over salesy

Build instant rapport by sounding like a real, flawed person.

✔ If they say they’re not a fit, he keeps talking - not to push, but to listen and stay curious.

Avoid giving too much info up front

He doesn’t lead with his name, company, or product.

✔ Prospects often book meetings without knowing you.

✔ Focused directly on them, not yourself.

Build your opener around business pain

Once he earns permission, he quickly outlines relatable pain points:

• Reps not picking up the phone.
• Wimpy calls that don’t convert.
• Salespeople quoting and hoping.

Then ask intuitively:

“You probably don’t recognize any of that… do you?”

This invites further reflection, not problem resistance.

Use “I won’t be offended” language for value

To lower pressure, he ends calls with:

✔ “If you don’t see value, just tell me to sling my hook. No hard feelings.”

⇢ Prospects relax and get more open to meetings.

Kill the waiting delay between calls

Scott Finden hits on routines that aid him stay consistent through 150 cold calls a day, and how to prep fast without overthinking:

1. Pre-build your calling list

Avoid scrambling between dials. Use your CRM or spreadsheet to build lists before your call block.

→ Include: Name, company, title, phone, and one personalized line.

Examples:

• “Hiring 3 new Ops roles”
• “Just raised Series B”

This saves mental energy and keeps you focused.

2. Write down a few go-to openers

Use a sticky note to stay grounded for the first few seconds.

Examples:

• “This is a cold call but a well-researched one”
• “We work with [Competitor]—quick idea on [pain]”
• “You weren’t expecting my call—I’ll be quick”

Swap based on mood or persona.

3. Prep your 15-second call track

Skip the full script. Just hit three parts:

• Pain: “Manual processes eat 10+ hours/week…”
• Insight: “We helped [Customer] cut that by 60%”
• Ask: “Is that something you’re working on right now?”

Keeps your pitch value-first and captivating.

4. Warm up trials before you start

Stand up. Stretch. Jumping jacks. Walk.

• Say your opener out loud three times.

• Use a personal mantra to shake off nerves.

You’ll sound polished and more confident from the first word.

5. Set a rejection goal

Track rejections, not just booked meetings.

• “10 no’s in 60 minutes”
• Mark them on a sticky, whiteboard, or CRM

This changes rejection as progress—and helps you stay in motion.

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