💼 outbound power-ups

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Reading signals in booking prospects quicker

Aaron Reeves provides high-impact outbound triggers actually relating with prospects challenges, not just through engagement. Connect to what your buyers actually care for:

1. Resource downloads = active interest

If someone downloaded a whitepaper, participated in webinars, or requested info, they're not just browsing, they're currently looking for solutions to their problems.

✔ These potential leads are currently in motion

✔ Move fast, portray how you can solve issues

Example:

“Hey [Name], noticed you downloaded our [resource] - curious how you’re going about [solving pain] today?”

2. Content engagement = passive curiosity

If they are following your company, liking your posts, or are connected to higher authorities, something definitely piqued their interest as they’re looking you up.

→ They're likely problem-aware, pursuing solutions

→ Your job is to connect interest with pain you solve

Example:

“Saw you followed us on LinkedIn, [Name]. How are you thinking about [issue] today?”

3. Lost opportunities = unfinished business

Just because your deals went missing, doesn’t mean problems were solved.

❖ Reference the previous conversation

❖ Reframe the cost of doing nothing

Example:

“Hi [Name], looks like we spoke a few months ago about [topic]. Curious how you’re approaching it now?”

4. Job previous changes = solution urgency

New leaders want to make changes quickly, and they often pair with fresh budget.

➤ Focus on pain, impact, and how solution works

➤ Use targeted, straighforward messages:

1. What’s currently broken

2. Why it actually matters

3. How you can fix things

Example:

“Saw you just joined [Company], [Name]—how are you planning to solve [problem] in your first 90 days?”

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Signs your prospecting call is gaining motion

Mark Hunter explains how to know if your prospecting calls are actually moving things forward even when they don’t result in a meeting right away by playing the long game:

You’re not just chasing definite ends

⇢ If they decide on calling, they’d just buy online.

⇢ Use the call to earn the next step, not the sale.

Confirm a follow-up time (BAMFAM)

Always “Book A Meeting From A Meeting.”

Next call means they saw enough value to continue.

✱ “Are you open to continuing the conversation Friday at 10am?”

✱ “Should we get 15 minutes on the calendar to unpack that further?”

Learning something new about them

A fresh piece of info is a strong signal and great excuse to re-engage.

Repeatedly mention it in your email to show you’re paying attention.

Example:

→ “You mentioned your team’s expanding into Asia — I found a case study from a client in Singapore. Sending that over now.”

Prospects open up about their concerns

Once they begin sharing problems, the door is now open.

These moments show you’ve built enough trust to matter.

⇒ Actual trust is hearing = “What we’re struggling with is…”

⇒ When they give you non-public info, they’ve let you in

Showing up with the right mindset

Prospecting is just attitude + patience.

Come in expecting a win even if it doesn’t happen right away.

✘ Pushy mindset: “I need this call to convert ASAP because…”

✔ Productive mindset: “My job is to be helpful and earn the next step”

Always be patient with your results.

Not every win is visible on day one.

What your social engagement actually means

Florin Tatulea describes why most outbound attempts fail, establishing what to do instead using simple, high-impact buying signals that don’t require a big tech stack:

1. Job listings show more than roles

Hiring pages expose a company’s internal roadmap.

Use job descriptions in looking for:

→ Strategic initiatives

→ Tech stack references

→ Problem languages

→ Structural hierarchy

➤ Example:

“If a company is hiring multiple data engineers, they’re likely investing in infrastructure and automation - might our product help them accelerate that?”

↳ This is a directly clear window into what matters to them right now.

2. Social engagement = warm signal

Prospects who like, comment, or post about relevant issues are in research or awareness mode.

➤ Reach out within 24 hours of activity

→ Teams see 20%+ reply rates when they move fast

Use this 5-sentence structure:

• Reference their current LinkedIn post

• Tie it to a company-level observation

• Present ideal future with social proof

• Add light CTA: “Open to exploring?”

P.S. Layer in extra personalization

❖ This isn’t just about catching attention - it’s focused on context

❖ Speak directly to something they just expressed interest towards

3. Job change = urgency + trust

Former customers who switch roles are the best leads you have.

✔ They already have trust on your product

✔ They’re looking to make an early impact

✔ They control new budget in the first days

But timing isn’t enough: you need to prove how your solution fits.

➤ Do the research work ahead:

✱ Research their new company

✱ Find out what matters there

✱ Position solution with relevance

Don’t assume familiarity will carry the deal.

Combine strong trust with targeted insight.

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