🔗 LinkedIn mastery

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You can build all of this in one lemlist sequence:

– Emails + LinkedIn steps + manual tasks
– Add time delays between steps
– A/B test everything - subject lines, CTAs, tone
– Waterfall enrichment for emails + phone numbers
– Website visitor detection = automatic targeting

Building trust via DMs without pitching hard

Chris Ritson breaks down LinkedIn DM templates that actually drive responses—boosting responses from 1% to 11%, establishing trust and making connections:

The 6 LinkedIn DM templates that work

1. The Introductory DM

Go straight to the point.

❖ Mention something you noticed about them

❖ Make a hypothesis related with their challenges

❖ End with a clear question—no direct pitching

↳ Goal: Start a natural conversation

2. The Asking Questions DM

Use shared challenges for their persona.

Example: “Most [job title] I speak to mention [problem]. Curious if you experience this too?”

↳ Goal: Uncover their experiences with pain

3. The Closing Prospects DM

Tell a quick story about someone like them.

❖ Mention the problem, how it was solved, and results

❖ End with a straightforward call to action for a meeting

↳ Goal: Build trust and move conversations toward a call

4. The Objection Handling DM

Disarm resistance without being pushy.

❖ Use phrases like “No worries if not” or “Totally understand”

❖ Remind clients intentionally why you reached out for them

❖ Offer a simple question like “Should I close the loop or leave it open?”

↳ Goal: Reiterate your value without pressure

5. The Passive Responses DM

No call to action, no ask.

❖ Mention a value-based observation

❖ Add compliments or thoughtful insights

❖ End with a light ending note or sign-off

↳ Goal: Build familiarity and goodwill with prospects

6. The Follow-up Question DM

Skip the annoying chase and get directly to your point.

❖ Use language like “Feels like timing might be off” or “Seems like you’re swamped”

❖ Acknowledge the silence without being desperate with prospects in closing deals

↳ Goal: Stay on their radar without being annoying

LinkedIn sequences that actually work

Dorian Ciavarella discusses how to master LinkedIn prospecting by focusing on targeted outreach, personalization, automation—without sounding like generic:

Define your ICP (Ideal Customer Profile)

You can’t just sell to everyone.

✔ Get clear on job title, industry, company size

✔ Understand their main goals and pain points

✔ Anticipate objections before doing outreach

Without this, you waste time with the wrong prospects.

Use LinkedIn’s advanced search like a pro

Narrow your prospect list fast with key filters:

➤ Location → Country, city, or region

➤ Company size → From startups to enterprises

➤ Job title → Laser focus on decision-makers

➤ Connection degree → First, second, or third-degree

⇒ No further guessing. Just relevant prospects.

Engagement first before pitching yourself

Warming up prospects is non-negotiable.

✔ Like, comment, or engage with their posts

✔ Build your visibility before sending a DM

✔ Become familiar, not a stranger with a pitch

Send personalized connection requests

Forget lazy, superficial messages like:

✘ "I’d like to connect."

Instead, write something like:

➤ “Hey [Name], I loved your post about [Topic]. It’s something I’ve been thinking about too. Would love to connect.”

It shows your effort and sincerity, earning you replies.

Conversations first, pitch requests later

Once they accept, skip the pitch. Open a real chat.

✔ Reference their profile or content

✔ Ask thoughtful, actionable questions

✔ Build rapport before offering anything

Think of it like dating. You don’t propose on the first date.

Use automation processes the right way

Manual outreach won’t scale. Automation tools can help:

✔ Automated profile visits → Boost your visibility online

✔ Personalized DMs → Scale without sounding robotic

✔ Scheduled actions → Control message timing and invites

✔ Track responses, connection accepts, and engagement

➤ Combine LinkedIn steps with email sequences for an omnichannel approach.

Building various omnichannel sequences

Ditch single-channel prospecting. Here’s the play:

1. Create a sequence → Combine LinkedIn and email

2. Add steps → DMs, profile visits, and follow-up emails

3. Schedule each action with precise movement timing

4. Track progress → Adjust based on certain responses

5. Keep it running until meetings happen repeatedly

Multi-channel platforms = higher reply rates.

LinkedIn DM strategy growing 40% replies

Aaron Reeves outlines how he’s consistently getting a 40.7% reply rate on LinkedIn by focusing on timing, relevance, and simple conversations—not directly pitching:

LinkedIn DM strategy driving 40%+ replies

1. Leading DMs with intent

Target people who already showed intent.

⇒ Profile views, content engagement, or resource downloads

⇒ For SDRs and AEs: Look at company followers, webinar attendees, and resource downloaders

✓ People who come to you are far more likely to respond—they’re already curious

2. Build hyper-targeted lists

Know your ICP like the back of your hand.

⇒ Filter by job titles, industries, company size, and other key signals

⇒ Use GTM workflow tools in scoring intent leads against your ICP

✓ The tighter the list, the higher the relevance → the better the reply rate

3. Start conversations, not pitches

When someone shows intent, that’s just a signal—it doesn’t mean they’re ready now.

⇒ Focus on these questions:

→ What’s your current goal?

→ Why is that their primary goal?

→ What have you tried so far?

⇒ Then, casually show how others like them solved it with you

✓ The goal isn’t to sell the product—it’s to sell the conversation

4. Follow up touch when messaging

Follow up twice after the first message delivery.

⇒ Not pestering - just helping people who likely forgot or missed it

⇒ If you know they have the problem, it’s your job to make sure they know there’s a solution

✓ Most reps stop too early, follow-ups drive a huge jump in replies

This simple process delivers 30–45% reply rates because it’s built on intent, relevance, and human conversations - not spammy, robotic, and monotonous when delivered.

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