🧠 LinkedIn mastery

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Connect only with the right people

Chris Cozzolino explains how he doubled his LinkedIn results by cutting outreach volume in half and only targeting active users.

Most people aren’t even online

⇢ Most LinkedIn users haven’t posted in months
⇢ Your message never gets seen
⇢ You waste time chasing ghosts

What happens:
Low acceptance, no replies, no pipeline.

Do this instead

✔ Filter for active users

Use Sales Navigator and select posted on LinkedIn in the last 30 days

⇢ Acceptance rate jumped from 15% to 40%
⇢ Messages land in front of real people

→ No activity = no attention.

✔ Stop personalizing connection requests

Blank invites perform better—if your profile is solid
⇢ Looks less spammy
⇢ More people say yes

→ Simpler = more accepted.

✔ Simplify your profile headline

No long pitch. No fake authority. Just the basics.

⇢ His headline: CEO @ Uptown Creation
⇢ Keeps it human and real

→ People connect with people, not sales bots.

✔ Send a pain-driven message

Skip the pitch. Lead with the problem.

⇢ Call out what they’re likely struggling with
⇢ Ask if you can send ideas—not a product

→ Real context creates curiosity.

✔ Don’t sell in the DMs

If they respond, move it to your calendar

⇢ No back-and-forth
⇢ No desperate follow-ups

→ Meetings > chatter.

Build your pipeline with influencer engagement

Bob Woods, Brynne Tillman, and Stan Robinson Jr. share a step-by-step framework for using LinkedIn to find and engage the followers of industry influencers:

1.) Identify the right influencers in your industry

⇢ Look for non-competing influencers who attract your target audience.

Example: If you sell to sales leaders, find keynote speakers, podcast hosts, or authors in the sales space.

⇢ Treat influencers like conference keynotes-their followers and commenters are your ideal networking room.

↳ Engaging in these communities gives you access to pre-qualified, engaged prospects.

2.) Find influencers your prospects follow

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LinkedIn video pitch guide

Darren McKee books meetings with execs by sending short, raw videos from his phone.

Here's the full process:

1. Build the setup

⇢ Find your target on Sales Navigator
⇢ Like, comment, or follow them
⇢ Research the person (max 7 min)
⇢ Research their company (max 9 min)
⇢ Send a blank connection request
⇢ After they accept, send a short thank you message
⇢ Wait 1–2 days before sending anything else
⇢ If they’re very active (green dot), send video right away

↳ Following this = 70% acceptance rate

2. Record the video

⇢ Use your phone only
⇢ Go outside to record (not in front of your laptop)
⇢ Keep it 30 to 90 seconds
⇢ Speak casually — no script
⇢ No editing, no captions, no links
⇢ Be direct, relevant, and real

↳ Video should feel human, not salesy

3. Send and repeat

⇢ Send the video directly in LinkedIn DMs
⇢ No follow-up pitch unless they respond
⇢ Send 7 per day, no more

↳ Expect replies like "This stood out. Let’s talk."

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