📬 inbox mastery

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Ending soon… this weekend, actually

Cross cold email tool off your monthly bills — for life — with Manyreach’s 2nd Birthday lifetime deal. 

What do you get? 

Full control & better deliverability, with no recurring fees.

What else do you get?

 ✅ Send up to 300,000 emails/month
 ✅ Add unlimited senders & team members
 ✅ Add unlimited prospects
 ✅ Unified inbox, built-in CRM, and all the features in their pay-as-you-go plan
 ✅ All future updates
 ✅ Easy integration with any software you like
 ✅ Chat + video support
 ✅ 7-day no-questions-asked refund

Plans start at just $149 (with a $50 discount using code SD50)

Manyreach is widely used by businesses of all sizes that want to book meetings without collecting monthly bills.

No bloat. No spam folder stress. 

Just clean cold email at scale.

→ Explore the Lifetime Deal

Email offers that boost response

Jason Bay explains why the highest-performing cold emails lead with offers, not vague meeting requests or problem-hunting for clients:

Don’t ask. Offer.

Asking for time or interest kills response rates.

Why? Because there's no clear upside for the buyer.

✘ “Got 15 mins to chat?”

✘ “Curious if this is a priority?”

✘ “Let me know if you’d be open to a quick call.”

These don’t work unless the buyer is already looking. Most aren’t.

Instead, use offers that create immediate value — whether they buy or not.

✅ Offer 1: Easy – Pitch the blind date

Make the person they’d meet sound worth meeting.

➤ Highlight their expertise and their relevance to prospect

➤ Make it feel like a can't-miss convo with someone who gets their world

Example from an SDR pitching a welding automation solution:

“I’d love to introduce you to Eric. He’s helped manufacturers like Caterpillar and Karavan tackle labor shortages using automation. He can walk you through how they’re automating the hardest welds. Even if nothing comes of it, you’ll leave with a clearer picture of how the industry is solving this.”

✔ There’s clear professional expertise

✔ There’s years of industry relevance

✔ There’s a reason to accept said meeting

✅ Offer 2: Medium – 1: Lots of insights

These are broad but still valuable.

➤ Use competitive benchmarks, trend data, or industry gaps

➤ Add personalized context for prospects when discussing

Example from a rep selling to e-commerce brands:

“Hey Katie, I submitted a ticket on your site and it took about 48 hours to get a response — about 3x longer than Patagonia and North Face. Again, it’s Jason. Mind if I share more about why I’m calling?”

The rep isn’t selling — they’re informing. And that opens the door.

✅ Offer 3: Hard – 1:1 personalization

This one takes work, but it’s your strongest CTA.

➤ Create something just for them — an analysis, audit, pilot, or experience

➤ Show the customized effort and frame it as helpful, not promotional

Examples:

• Cyber risk analysis

• Personalized checkout flow audit

• Free data or licenses

• Competitive benchmarking

• Brand experience + feedback

If you’re targeting enterprise or strategic accounts, these offers are what get through the noise.

✔ They feel exclusive

✔ They show effort

✔ They convert results

Inbox-worthy emails for buyers

Matthew Putnam breaks down how SDRs and AEs write persuasive cold emails that get opened, read, and connected to — with clarity, purpose, and intent:

Write like you actually get their world

Prospects are overwhelmed with templated, self-centered messages. What stands out?

✔ Emails that feel human, timely, and relevant

✔ Messages that speak to them, not at them

✔ Communication that starts a conversation — not a pitch

Your job is to say less, faster. No essays. No intros.

Just relevance and clarity in under 100 words.

Use the structure that fits the moment

Don’t just follow a script — choose a style based on the buyer’s context:

➤ Trigger-based

When something just happened — a funding round, role change, new hire.

But go beyond "Congrats."

Call out the pressure that event created and offer value against it.

➤ Problem-led

When you know the friction common to their role or stage.

Lead with empathy, name the challenge, and offer a meaningful result.

➤ Insight-first

When you’ve got proof, show a specific outcome you drove for a similar company, and ask if it’s worth a chat.

This works best with execs and skeptics.

Follow this useful email structure

A cold email isn’t a pitch — it’s a handshake.

Use this to write clean, quick, effective messages:

1. Subject line

   Short. Specific. Relevant to them.

2. Hook
   Start with a personal observation or empathetic opener.

   No fluff. Reference something real.

3. Problem
   Call out the pain or pressure they’re likely feeling.

4. Value
   Drop a result or POV that speaks directly to that pain.

5. Call to Action
   Keep it soft. Something like “Worth exploring?” or “Open to a second opinion?”

Use the PS for subtle impact

If you’ve got a post, an event, or something recent they were involved in — reference it after the CTA.

It’s not about personalization for its own sake.

It’s about signaling: this email came from a person, not a sequence.

What kills most cold emails

✘ Leading with your company or product

✘ Trying to cover every angle in one message

✘ Using ambiguous or clever language

✘ Writing beyond a certain limit

✘ Cramming irrelevant personalization

✘ Assuming one send is enough

Clarity wins. Focus matters. Campaigns beat one-offs.

Email is not a task checkbox

It’s a repeatable outbound lever. A habit.

✔ Write emails using one format

✔ Personalize, and test CTAs

✔ Track what lands and save it

✔ Reflect and refine every week

The goal isn’t perfection — it’s consistency.

One message. One person. One action.

Your subject line is the pitch

Idan Baum outlines a direct, straightforward email process to grab client’s attention and get responses instantly despite crowded inboxes:

Start with parts they’ll read

Your subject line is the entire pitch — if it flops, nothing else matters.

✔ Use something they already care about

✔ Aim for one of these proven angles:

→ A quote from their CEO or exec:

"AI adoption this year will make or break us"

→ A top-line company goal:

"Increase profit margin to 34% by EOY"

→ A personal, relevant hook:

"Saw you narrowed the skill gap as a hockey coach last year"

Don’t waste a single word

No pleasantries. No intros. No fluff.

➤ Start with their name + your hook

 "Sarah – Noticed you hired 8 BDRs in May. Curious how you’re helping them generate pipeline by week 2 instead of week 13?"

➤ Make it about them, not you

This is about their world, not your product.

Your CTA isn’t about time

Stop asking for 15 minutes.

Instead:

✔ Ask if they’re open to a POV

✔ Ask if a challenge resonates

✔ Ask if they’re worth exploring

Examples:

• “Open to a quick POV on this?”

• “Curious if this lines up with what you’re seeing?”

• “Would it make sense to unpack this together?”

Follow up with security

Skip “just checking in” — it kills momentum.

Instead, bring something new:

✓ A relevant case study

✓ A short video breakdown

✓ An insight about their business

✓ A recent post or work hire

That curiosity trigger gets them to reread the thread on their own.

Use other channel ways

Inboxes are flooded.

Stand out by showing up elsewhere:

→ Call them personally

→ Connect on LinkedIn

→ Leave a post comment

→ Always use warm intros

→ Drop by with bagels (seriously, it works)

→ Attend the same events

The most creative reps are the most remembered.

Play the long game

If you’re confident in your skills, keep going.

100+ touches may sound excessive — until it lands you the biggest deal.

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