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🗝️ high-performer keys
How top performers make selling look effortless
Daily Sales Newsletter August 22, 2025 |
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Welcome - this is your daily dose of sharp, tactical sales advice.
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In today’s issue:
Jamal Reimer: Get enterprise prep with bigger secure deals
Mark Hunter: Boring habits driving great sales performance
Tom Alaimo: How personal touches win lifetime customers
Meghann Misiak: Turn average sellers into record breakers
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Get enterprise prep with bigger secure deals
Jamal Reimer breaks down that going into enterprise sales without knowledge is really difficult. Prove readiness by doing enterprise-level deals inside mid-market accounts:
Warm prospect introductions
Cold outreach rarely works for executives.
➤ Trace recent prospects networks
➤ Use connections for introduction
Example:
“You mentioned you know the CRO at Acme Corp. Would you be comfortable introducing me? I have insights that may help them with their positioning.”
Build your personalized note to stand out.
Financial modeling assessments
Enterprises look for quantified business outcomes.
❖ Research inefficiencies and quantify results
❖ Example:
“I noticed your acquisition cost rose 23% last quarter. That’s about $2.3M in annual inefficiency. How are you addressing this?”
This redirects conversation into CFO’s language.
Boardroom-ready presentations
Executives want impact on company strategy.
• Start presentations with:
“Here’s the $4.2M upside of solving this problem” rather than “Here’s our product.”
• Use language from their earnings calls
Build around outcomes, not product features.
Stakeholder consensus building
Internal politics kill enterprise deals, not competitors.
✔ Map every stakeholder involved from day one
✔ Build your tailored value prop for all executives
✔ Arrannge consensus for deals in the finish line
Boring habits driving great sales performance
Mark Hunter provides high-performing techniques differentiating elite sellers from average ones: repeatable actions keeping them disciplined, focused, and consistent:
Learn when to say no
✔ Elite performers guard time availability fiercely
✔ Decline requests not serving their current goals
✔ Saying “no” breaks “instant replies” expectations
Filter voices you hear
❖ Sales is a mentality game. Negativity stall performance
❖ Immerse with high-performing reps who challenge you
❖ Look for positive input by cutting off distracting noises
Always getting focused
➤ Know your ICP enough by following consistency
➤ Review your goals for the week, month, year, etc.
➤ Go into meetings by calling with direct outcomes
Example:
✔ End workdays by setting tomorrow’s schedule.
✔ Begin your mornings always ready to execute.
Follow routine schedules
✱ Stick with everyday “boring” routines, however compounds over time
✱ Don’t let noise break your rhythm: whether sending follow-ups at 2:00
Example:
↳ Blocking the same hours daily for pipeline work.
Build towards repetition
➔ Elite performers don’t reinvent the wheel for all prospects
➔ Templates, calling scripts, message structures are repeated
➔ “Plug-and-play” make scaling without downplaying quality
Consistent habits remain the backbone of high performance.
How personal touches win lifetime customers
Tom Alaimo discusses putting sales “on autopilot” remains a fantasy. Elite performers win by doing with thought, and personal effort. Here’s what that looks like everyday:
1. Send handwritten letters
❖ Mailing them a personal, handwritten letter stands out.
❖ Probably takes longer, however impact gets unmatched.
Example:
Writing a personal note congratulating them on a big product launch, and subsequently mentioning details from your last conversation.
2. Sell products with effort
➤ Start with the highest effort before doing first meetings.
➤ Give direct mail with a custom note, following-up with personalized videos, and presenting a detailed point of view on their challenges.
➤ Multithread aggressively by connecting with stakeholders.
Example:
Before starting a discovery call, provide a one-page market analysis.
3. Get involved personally
↳ Go beyond formalities and tailor your actions with prospects.
Examples:
– Hydration packs and “goo” energy gels for a sales leader running marathons.
– A donation given towards a charity org. your prospect has been supporting.
– A care package with fuzzy socks, scented candles, written note for a sick client.
↳ These moments build stories people remember and commemorate by.
4. Do extra miles whenever
✱ Virtual selling remains efficient, but it can’t replace in-person connections.
✱ Share meals for building rapport, run live meetings just like a performance.
Example:
Flying out to join quarterly business reviews to meet your full executive team.
5. Play the long game always
⇒ Treat every customer as customers for life, even if there’s no active contract
⇒ Staying in touch with people as they move positions, endeavors, companies
⇒ Help without expectation: i.e. recommending your prospects great vendors
Example:
Reconnecting with a 2017 customer who’s shifting between jobs and leveraging your network, helping them gradually land their next potential role.
TO-GO
Meghann Misiak: Turn average sellers into record breakers
Scott Finden: Reverse-qualification filling high-velocity deals
Brian LaManna: Client touchpoint habits boosting retention
Anthony Natoli: Pair systems with consistency for deal wins
Partnering with these newsletters:
The Follow Up: We talk about Sales like your friend, not your manager
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B2B Whales: Proven B2B sales strategies
Creator Spotlight: Grow with social media and newsletters
Check them out!
QUOTE OF THE DAY
"Winning salespeople operate with a mindset of abundance, not scarcity."
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