🛒 great selling habits

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How to automate outreach from job ads

Every job ad hides buying intent. The problem? Capturing, enriching, and reaching those leads fast enough.

This workflow template shows you how to:

→ Detect hiring signals automatically

→ Push prospects straight into multichannel outreach

→ Mix Social Warming + LinkedIn + Email + Voice touchpoints without lifting a finger

Get it here

🎁 Bonus tip: Grab 30 days free (instead of 14) on La Growth Machine with this special link — so you can start implementing this playbook right away, at no cost!

Switch manual work to closed transactions

Krysten Conner breaks down her 5-step auditing methods that uncover zombie deals and return 20 hours weekly to an AE by separating opportunities from wishful thinking:

Ghost Check

📌 Ghosting happens when you’re chasing and buyers vanish .

📌 A “ghost check” helps you check if your deals are active.

“Hey Alex, I want to make sure I’m respecting your time. Last we spoke, you mentioned solving X was a Q3 priority. If that’s no longer the case, no worries. Just let me know so I don’t keep bothering you.”

📌 A ghost check earns respect and helps you separate deals.

Power Test

✔ Deals get postponed when someone has no authority.

✔ A “power test” confirms if you’re talking with decision-makers.

“You mentioned wanting to move quickly on this project - what does your CFO or VP typically need to see before approving something like this?”

✔ Success means you’re working alongside company executives.

Reality Check

👉 Urgency exists when bound to pressing scenarios.

👉 Reality check validates if your deals are live or just talk.

“You mentioned rolling this out before year-end. What happens if that deadline slips? What’s at stake if nothing changes?”

👉 Anchor your enterprise deals to business urgency.

Gut Check

❖ High-performers use their instincts when making decisions.

❖ Gut checks question what your experience is telling you.

❖ After demos, your prospects might be nodding while asking surface-level questions, showing that they’re being polite - but not actually engaged.

❖ Subtle customer language is your signal to re-qualify deals.

❖ Gut checks align your own intuition with business evidence.

Action Plan

✅ Success consists of preparation and execution.

✅ Systems make your pipeline and quota accountable.

Break everything into three parts:

1. Pipeline creation: Add 30 newly qualified opportunities.

2. Pipeline progression: Advance at least 50% of current deals to the next stage.

3. Personal growth: Block 2 hours weekly for deep work on your main accounts.

✅ Planning transforms your business motives into strategic actions.

Transform discipline into high sales revenue

Christina Godwin teaches how to earn $500K+ in large deals without working late nights by applying extreme focus on high-value activities and disciplined management:

Focus on revenue-driving activities

💡 Every morning she writes a checklist of “urgent” tasks on sticky notes.

💡 She doesn’t let anything else get finished before those are complete.

💡 If deals aren’t qualified or lack exec alignment, she cuts them instantly.

Example: She’ll prioritize scheduling an urgent executive call or advancing a late-stage enterprise deal over clearing emails or building internal decks.

Example: Instead of “catching up” with low-value prospects, she invests her time in building deeper relationships with her existing champions.

Apply the 80/20 rule with discipline

➔ 20% of activities drive 80% of results → she discards the rest

➔ She doesn’t waste time with prospects who are not engaging

➔ Knowing who’s looking is necessary as to who’ll be purchasing

Example: If a manager-level contact postpones, she’ll move on until she can speak with a VP or C-suite executive responsible for decision-making.

Example: Instead of researching every account in depth, she focuses her energy on high-potential accounts with an existing purchase history.

Build consistency over intense work

💬 Work 9–5 days, then eliminate your nights and weekends

💬 Build consistency over intensity for achieving quota goals

Example: She schedules timeblocks for deep, focused work on pipeline deals during her most focused work hours in the morning

Example: Instead of chasing after “emergency” responsibilities, she protects family time and recharges her energy to stay productive

Strategies making her pipeline healthy

🎤 Executive alignment is a must - no exec sponsor, no deals

🎤 Write your daily non-negotiables and execute them first

🎤 Uses training programs to automate your selling process

🎤 Balance career and family time by setting your availability

Example: If a prospect says “circle back next quarter,” she asks what has to happen between now and then to justify her time

Example: When she preps for calls, she brings opinions and business case studies that connect directly with the exec’s priorities

Handle moving buyer contracts into signature

Marcus Chan found that routine internal work consumed most of his selling time. Utilize the majority of your time on revenue-generating projects to enhance your income:

✔ Increasing pipeline

✱ Establish the most opportunities possible.

✱ Cold calling. Cold emailing. Social selling. Event outreach.

Example: 30 cold calls daily, focused on a single persona

✔ Progressive pipeline

🔑 Move your existing deal progress forward.

🔑 Showcase demos with influential authorities.

🔑 Proofs of concept. Stakeholder follow-up.

Example: After discovery calls, schedule a 45-minute demo with the decision-maker+ one executive within a 7 day timeframe.

✔ Closing pipeline

❖ Propel your deals over the line with effort.

❖ Negotiations. Contract reviews. Legal alignment. Upsells.

Example: “If we align on workloads and timelines right now, I can get the agreement to legal and target execution week of X. Does that timeline work on your end?”

✔ Manpower upgrade

📌 Multiply hourly value depending on your abilities.

📌 Sales craft, influence, copywriting, product knowledge, leadership.

Example: 1.5 hours weekly toward objection practice that develops successful rates.

✔ Micro-script examples:

Cold email openers:

“Hi [Name], Noticed [specific company signal]. We helped [peer] reduce [pain] by [metric]. Worth 10 minutes?”

Cold call openers:

“Hi [Name], [Your name] at [Company]. Quick question: who owns [problem] at your org?”

Discovery questions:

“What’s the single outcome your team must achieve this quarter?”

“How will your organization be measuring your project success?”

“Who are the people who need to sign off to make this happen?”

Demo checklist:

✅ Confirm decision makers are on the meeting.

✅ Re-state your customers priorities beforehand.

✅ Make 1 business point, then demo product flows.

Closing checklist:

➤ Verify budget holder remains present everytime.

➤ Confirm your timelines and legal-based process.

➤ Ask for your next move: “Can we agree to X by Y?”

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Check them out!

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