📝 cold email templates

To access all my premium resources, please upgrade to Premium.

Don’t push meetings in your first emails

Aaron Reeves breaks down cold email strategies increasing response rates by minimizing response friction, sparking prospect curiosity, and delivering upfront value:

The Soft CTA: Begin with curiosity

This CTA works because it’s low-pressure and easy when responding to.

❖ Use one-line questions answerable through yes

❖ No meeting ask, no pressure, just plain curiosity

Example:

“Are you open to learning more?”

Ideal for prospects who haven’t been engaged yet.

The Video CTA: Leading with values

Record personalized video showing how you’ve helped others like them.

➤ Offers proof without asking for prospects time

➤ Build trust while positioning as someone helpful

Example:

“I recorded a 2-minute walkthrough of how we helped ACME book 5 meetings in one day. Mind if I send it over?”

Use this when you want to show prospects value.

The Value-Based CTA: Ask with outcomes

This CTA shows the benefits up front.

Even if they skim, they’ll get the point.

✱ Helps the prospect analyze the value before replying

✱ Frames the meeting as form of investment, not a favor

Example:

“If we could help you book 10 more meetings this month, would that be worth a chat?”

Great for when you’ve already hinted ROI or social proof.

The Lead-Magnet CTA: Give something away

This one provides value with zero ask.

It builds trust showing you’re going to help.

⇒ Best used when offering templates, playbook

⇒ Helps start the relationship before meetings

Example:

“I created a free playbook of our exact Cold Email OS sequences that helped reps hit 150% of quota. Mind if I send it over?”

Perfect for early-stage outreach or re-engaging cold leads.

Emailing strategies booking you meetings

Chris Bussing discusses a 5-step cold email framework helping him book meetings faster while closing six-figure deals at Oracle, Google Cloud. Know how by writing effective lines:

Step 1: Write subject lines

Your subject line determines whether your email gets read or trashed.

✔ “Our European expansion” → Feels like an internal forward

✔ “Please advise: European expansion” → Simple, direct, proven

✔ “The golden rule” → Personal reference from their LinkedIn bio

✘ Avoid writing generic subjects. “Quick question” won’t cut anything.

Step 2: Use relevant trigger

Your opener should feel human and timely.

➤ Use pattern interrupts like “Good morning Tim” instead of “Hi”

➤ Call specific triggers happening just recently with their business

➤ Reference voicemails to add multi-channel warmth in messages

Voicemail + follow-up email = higher response rates

Voicemails build familiarity, making emails feel less cold.

Step 3: Highlight pain stimuli

Don’t just immediately list your product features.

Show you understand the challenges presented.

Example:

“In working with other L&D leaders at globally expanding companies like Trojan Storage, we’ve seen challenges from inconsistent onboarding and manual processes, leading to costly drops in engagement and productivity.”

❖ Make your email readers feel seen and heard

❖ Tie pain with your current business problems

Step 4: Back up with outcomes

Use customer experiences to make your solution credible.

What to include:

⇒ Business outcomes via hard numbers

⇒ Specific results from named customer

⇒ Link to finished business case studies

Example bullets:

→ Reduced onboarding timeline from 3 months to 2 weeks

→ Saved $20K in HR costs by reducing manual processing

→ Improved engagement with positive employee feedback

 ✔ Social proof answers: “Why should I believe you?”

 ✔ Anchor your pitch in value, not your product

Step 5: Use interest-based CTA

Make your ask low-pressure and value-driven.

Better than “Are you free Tuesday at 2?”:

“Worth a quick chat to share experiences and look if we can produce similar results?”

This CTA:

✱ Frames meeting as value exchanges

✱ Lowers prospect barrier to response

✱ Push for curiosity, not commitment

Write amazing cold emails in seconds

I’ve put together premium resources helping you write cold emails getting replies.

You’ll get:

⇢ Cold Email Like a Pro – Infographic with 9 proven cold email templates tested across different industries.

⇢ 100 Cold Email Subject Lines – Resource with subject lines designed to increase your response outcomes.

How to use it:

1. Download the files.

2. Use full prompts – Insert your details and let AI generate a perfectly structured cold email response using various templates and subject lines.

3. Get 9 optimized cold emails – Choose from 9 high-converting emails instantly.

Where to get full prompts?

I’ve included everything you need: full prompts, structure, and usage details in Chapter 3.3 of AI Sales Mastery Program (included with SalesDaily Gold)

⇒ Get ahead before AI becomes the norm

This follow-up response open cold deals

Troy Munson outlines effective strategies reps can use whenever for boosting revenue without changing your entire process. Fix both and start conversations with less effort:

Revisit your closed-lost deals

✱ Don’t wait for months before following up with your prospects.

✱ The sooner you reconnect, the more context they’ll remember.

Step-by-step:

❖ Pull report of closed-lost deals from last two quarters

❖ Directly message the provided contact shown in detail

❖ If given with no answer, send this email instead:

Subject: Thanks for your time

“Hey [Name] – thanks for the time you spent evaluating [Company]. It’s no small task to take time out of your busy day.

I’m [Your Name], and [Your Role].

While we weren’t the best fit for you now, we’re always trying to improve.

If it’s not too big of an ask, can you let me know what we could’ve done better or where we fell short? If it’s too much, no worries.

Hope to hear from you soon.”

✱ Goodwill doesn’t go unacknowledged: people remember how you made them feel.

Make referrals to KPI metrics

Don’t just hope for blessings, track referrals like pipeline.

How to do it:

➤ Provide each rep weekly referral goals

➤ Use this script when outreaching leads:

Subject Line: Huge ask incoming...

“Hey [Name],

I know this is a big ask, so please tell me to kick rocks if it’s too much - won’t hurt my feelings.

Do you know [X at Y company]? I think we could help with [Z problem].

Our strongest customers usually come from people we’ve already known.

Happy to ghostwrite a message if it helps.

Thanks!”

➤ Measure various statistical results obtained.

➤ Let your data speak if it’s worth continuing.

Partnering with these newsletters:

• The Follow Up: We talk about Sales like your friend, not your manager

• Big Desk Energy: Startup stories and lessons

• B2B Whales: Proven B2B sales strategies

• Creator Spotlight: Grow with social media and newsletters

Check them out!