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Get noticed with LinkedIn plays

Troy Munson observes how most reps treat LinkedIn like a numbers game, firing off blind connection requests and hoping something clings.

This breakdown reveals a proven LinkedIn strategy designed to make you a familiar face, give valuable insights, and turn contacts warm without sounding generic:

1. Build lead list on Sales Nav

Target every relevant prospect in your ICP.

⇢ entry level
⇢ management, director
⇢ VP, C-suite

↳ This is where you start building your pipeline.

2. Send connect requests daily

No note unless:

⇢ Don’t know them? No note.
⇢ Know them? Add a note.
⇢ Referred to them? Add a note.

↳ Make your approach personal and thoughtful.

3. Regularly filter your leads

Go to your dashboard and filter your lead list.

⇢ Use the “lead list” drop-down to focus on your prospects.

↳ Helps you stay organized and targeted.

4. Always engage with people

Click “view” and take action.

⇢ Make a thoughtful comment
⇢ Like the post

↳ This is your first step in building rapport.

5. Start each day with LinkedIn

Spend 8am-10am daily on LinkedIn.

⇢ Establish yourself as a familiar face.
⇢ Consistency is key to success.

↳ Make LinkedIn part of your morning routine.

6. Reach out when accepted

Once people start accepting, wait a couple of days.

⇢ Provide value in your message first.
⇢ Be helpful before you ask for anything.

↳ Timing is crucial in making a connection.

7. Cold call when interested

If you’re free, don’t hesitate to call.

⇢ Strike while the iron’s hot and keep the momentum.

↳ Quick action increases your chances.

Make first impressions stick

Starting conversations on LinkedIn doesn't have to feel awkward, robotic, or too salesy. In fact, treating LinkedIn like a virtual networking event makes all the difference.

Eric Konovalov reveals simple yet powerful types of LinkedIn messages that consistently get accepted, helping you stand out, build engagement, and make relationships:

1. Use mutual connections

Mention someone you both know or the circles you run in.

⇢ “Hey John, I noticed we’re both connected to [Name].”
⇢ Or: “We have a lot of mutual connections and seem to run in similar circles.”

↳ This feels natural and familiar—like meeting at a networking event.

2. Lead with a compliment

Start with something genuine you noticed about them.

⇢ “Hey John, I saw your post on [Topic]. Really loved your take.”
⇢ Could also be a thoughtful comment or something in their bio.

↳ Everyone appreciates authentic praise—it builds instant goodwill.

3. Keep it simple and direct

Skip the fluff. Be brief, professional, and clear.

⇢ “Hey John, looking to connect with other leaders in [Industry]. Thanks for considering.”

↳ Clean and to the point—respecting their time goes a long way.

4. Mention shared location

Use common ground to spark familiarity.

⇢ “Hey John, I’m also based in Sarasota—looking to connect with other local leaders.”
⇢ “Hey John, saw you’re a fellow Marine—Semper Fi!”
⇢ “Hey John, I noticed we’re both [University] alums—would love to connect.”

↳ Shared backgrounds make you feel like part of the same tribe.

5. Don’t instantly pitch — engage

Your next steps matter just as much.

⇢ Don’t launch into a sales pitch.
⇢ Instead, go to their profile:
 • Like a post.
 • Leave a meaningful comment.
 • Share something that resonates with you.
⇢ Spread this over 3–4 days.

↳ This keeps your name on their radar—and builds trust naturally.

LinkedIn messages that actually work

Dorian Ciavarella shows how LinkedIn messaging changed in 2025 and what actually gets replies.

Timing beats personalization

Personalized fluff ("Saw your post") is dead.

Focus on real business events:

• Leadership changes

• Earnings call pivots

• Competitor moves

• New regulations

  ⇢ Messages tied to real triggers get 3x more replies.

Micro-asks beat selling

Stop offering value first. Make it easy to respond.

Examples:

• Quick take on this? (add a screenshot)

• Curious if this matches your experience

• Right direction or completely off?

⇢ Small questions get double the replies compared to classic pitches.

Pattern breaks stand out

Text walls are ignored.

Better ways:

• Send a voice note for big ideas

• Write a one-line message

⇢ Anything that looks different grabs attention.

Context matters more than shortness

Forget "keep it to 3-5 sentences".

If you show real knowledge, longer is better:

• Mention their real tech stack

• Reference their market challenges
  

⇢ Generic short messages lose to smart, specific ones.

Use better CTAs

Prospects react to thoughtful prompts, not basic asks.

Use:

• Does this resonate at all?

• Am I in the right ballpark?

• Any merit to this thinking?
  

  Avoid:

• Open to connecting?

• Worth a chat?

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