⚙️ AI prompt guide

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More hours won’t close more deals - better productivity will.

AI helps you cut busywork, automate prospecting, and personalize outreach at scale so you can focus on closing deals.

AI saves you 5+ hours a week

• Automate research - No more manual prospecting.

• Personalize outreach - Better emails in seconds.

• Effortless follow-ups - Never miss an opportunity.

• Instant call prep - Walk into every meeting ready.

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Learn how to:

✔ Find & qualify leads in minutes

✔ Write emails that get replies

✔ Book more meetings, faster

⇒ Get ahead before AI becomes the norm

Survive your AI-powered buyer with questions

Matt Green lays out how to adjust when discovery isn’t about your solution, but correcting and guiding what your buyer already thinks they know using better AI systems:

You’re not the expert

Buyers are using tools like ChatGPT to prepare themselves before speaking to you.

✔ They’ve already read your case studies

✔ Compared you to your competitors

✔ Summarized your call performances

By the time you show up, they believe they already know what matters.

That means you need to stop being the educator, and start being the strategist.

➤ Instead of explaining features, narrow the focus:

“Based on your growth plan, these 2 capabilities actually matter - these 5 don’t.”

➤ Instead of pitching value props, set expectations:

“Here’s what your CFO is going to ask, and how we’ll answer it.”

Context beats knowledge.

Relevance wins over reciting.

Questions beat answers

AI can answer almost anything.

What it can’t do is interrogate.

Your edge is in the questions you ask, not what you say.

Ask things like:

❖ “Who gets fired if this solution implemented doesn’t work?”

❖ “How are you going to explain this line item to finance?”

❖ “What does success actually look like in month 3 for you?”

The right question reframe deals. A slide never will.

Call prep is your buy-in

Your buyer walks in knowing your product gaps, quotes, even your Glassdoor rating.

If you show up underprepared, you’re already behind competitors waiting to bite:

↳ Know their org chart, tech stack, and recent changes

↳ Understand their performance KPIs better than them

↳ Expect possibilities they've already benchmarked you

There’s no additional more ramp time.

You need to be relevant from slide one.

Use AI to win (don’t fight it)

The answer isn’t to outwork the machine.

It’s to work where the machine can’t do.

Let AI handle low-leverage work:

→ Summarize call notes

→ Draft follow-up touches

→ Research accounts

→ Analyze win/loss trends

Spend your time on what buyers can’t get from a bot: insights, questions, and context.

➤ The best reps aren’t the fastest typers when answering

➤ They’re the ones who know what not to type instantly

Still treating discovery like an interview, and buyer already got answers?

You’re not just behind. You’re already out of the deal.

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AI prompt unlocking your customers words

Jason Stapleton provides how to use a simple AI prompt to uncover exact words your customers use.

Turn everything into sharper marketing, sales messaging, and content:

Use reviews for buyer language

Most service-based businesses struggle not with delivery, but with messaging.

Instead of guessing what your audience wants to hear, go to review sites and analyze what they’re already saying.

Use this prompt:

“Scour real review sites to find the exact words [target audience] uses when talking about their struggles with [the problem you solve]. Look for common patterns and give me at least five messaging points for each: (1) biggest problem, (2) what they’ve already tried, (3) dream outcome.”

This pull real, emotional buyer language, not polished LinkedIn content.

Prompt uncover system issues

When Stapleton ran this prompt, here’s what he uncovered:

Biggest problems

⇒ “I’m struggling to find the right clients”

⇒ “The market’s saturated, I can’t stand out”

⇒ “I have no clear marketing strategy”

⇒ “I feel like I’m always working but never getting ahead”

Failed past attempts

❖ “I’ve tried every sales script - none feel authentic”

❖ “I spent a fortune on funnels that didn’t convert”

❖ “I followed a done-for-you system, but it didn’t deliver”

Dream outcomes

✔ “I want a steady stream of high-value clients”

✔ “I want to scale income without working more hours”

✔ “I want to be seen as an expert in my niche”

Plug this exact language into your marketing: emails, sales pages, videos, ad copies.

Avoid sounding like a pitch and begin sounding like a mirror.

Use ChatGPT for insights

Once you have raw insight, feed it into ChatGPT.

Example prompt:

“Here’s a list of pain points real coaches face. Give me 12 YouTube video titles to address these problems.”

This gives you immediate angles reflecting what people want to hear.

Not just what you want to say.

A few sample titles that came out:

• Struggling to get coaching clients? Here’s what works in 2025

• Why your sales scripts feel unauthentic, and how to sound real

• How to stop wasting money on broken, unoptimized funnels

You can repeat this for:

→ Website copies

→ Email sequences

→ Product descriptions

→ Ad creatives

The magic is in using their language, not yours.

Add content to sales page

Take your insights and rework your landing pages to show what buyers say, not how you’d describe your product.

Instead of:

“We help you scale with proven frameworks…”

Try:

“I’m tired of working all the time and getting nowhere.”

“I’ve spent money on funnels that brought in zero clients.”

Then offer solutions with a simple "What if..." section:

“What if you could fix all that…without chasing trends, burning out, or hiring agencies?”

This creates immediate emotional alignment.

Don’t chase - return with value

By listening to your market first, every message you write becomes a response, not a cold open.

It’s not about clever, sophisticated hooks.

It’s about sounding that you finally get it.

Enterprise research prompts unlocking big deals

Ian Koniak breaks down the exact AI prompts he uses in helping reps land high-impact messaging with senior execs at top target accounts.

Here’s how he does it:

Build POV’s landing with power

Most reps take too long to build an account POV, and most of what they build doesn’t resonate.

Here’s how to flip that using AI:

✔ Use ChatGPT Plus ($20/month)

✔ Access the Deep Research feature

✔ Run these prompts in sequence:

➤ Prompt 1: Account Research

"My name is [name], I’m a rep at [company], and I sell [products]. One of my top accounts is [company name + URL]. Can you help me understand their top goals and how we can support them?"

➤ Prompt 2: Executive Research

"Who are the key execs at [account]? Provide roles, focus areas, and quotes or interviews that show what they care about."

➤ Prompt 3: POV Development

"Develop a detailed POV on how [your company] can help [account] achieve their top goals. Make it clear, direct, and easy to communicate back to the client."

Within minutes, you’ll get a sharp, strategy-aligned narrative - built from public data, executive interviews, and evidential points.

Not a generic pitch. Not a guess. A custom, executive-level perspective.

Go further than using POVs

A strong POV opens doors, but full systems include three more use cases:

↳ Write hyper-personalized outreach that books senior meetings

↳ Get above your champion when building executive momentum

↳ Equip champions in selling their best when you’re not in the room

Each layer helps you control more of the deal and position yourself as the strategic partner, not the vendor.

You don’t need a research team.

You just need the right prompts.

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